Information and Communication Technology Sequences and Message Repetition in Interpersonal Interaction

This study examines the impact of using different sequences of information and communication technologies (ICTs) to deliver repeated messages in the context of an interpersonal influence attempt. Supporting portions of ICT succession theory (Stephens, 2007), the findings suggest that, compared to using the same ICT, using complementary ICTs to deliver a repeated message increases perceptions of information effectiveness and behavioral intentions. A path model was tested to further explore the influence of complementary ICT use. The results suggest that the use of complementary ICTs functions by mitigating perceptions of overload and, in turn, increasing perceived information effectiveness, attitudes, and behavioral intentions.